Does Google Analytics Work Without Cookies?

Can you use Google Analytics without cookies?

Going cookieless means there is no need for a cookie consent dialog.

It also means much easier GDPR compliance.

The only thing you need to do is to embed the Google Analytics tracking script in a different way, which should be possible with most web publishing platforms..

However, Google Analytics and its personal data processing cookies cannot be classified as necessary cookies. They are third-party statistics cookies and therefore need the prior consent from users in order to be activated and run on your website.

It is no longer sufficient to have a cookie notice merely state that the website uses cookies – instead, websites must empower their users with a choice of prior consent.

Are Google Analytics cookies first or third party?

Google Analytics uses first-party cookies. One primary reason for this is that third-party cookies are often blocked by browsers. It does this by setting cookies with code that is called on your site, the _trackPageview() method. Cookies come in two more flavors: session and persistent.

What type of cookies does Google Analytics use?

Google Analytics mainly set first-party cookies. But it can also set third-party cookies (DoubleClick cookies), if a website is using GA display advertiser features, such as re-marketing.

Can cookies identify you?

A cookie can be used to identify you to a website. It doesn’t reveal personal information (because the data in the cookie came from the website’s server in the first place) – just identifies you as the same browser that visited earlier.

A Cookies Policy is used to inform your site’s visitors that you’re using cookies on your website, web app, or mobile app. It should include information about the types of cookies you’re using, how you’re using them, and how users can control the way cookies are managed on their devices.

Can cookies identify you personally?

Cookies do not contain any information that personally identifies you, but personal information that we store about you may be linked, by us, to the information stored in and obtained from cookies.

Cookies are the most common method of tracking users across multiple websites. Third-party tracking cookies store data about visited websites to log the user’s browsing history over a long period of time. They land on your device via embedded image files (advertising banners or counting pixels).

Does Google Analytics use persistent cookies?

Today, we’ll focus on the Universal Analytics implementation from Google Analytics, which relies on the persistent _ga cookie. The _ga cookie stores one valuable piece of information: your Client ID. … More specifically, Google Analytics uses the _ga cookie to recognize your unique combination of browser and device.

Does Google Analytics store IP addresses?

IP addresses are not available in your Google Analytics reports. So, while Google does collect IP addresses, Google doesn’t provide that data to end users. The bottom line is you are not able to see IP addresses anywhere in your Google Analytics reports.

Is Google Analytics compliant with GDPR?

Google Analytics is used by over 30 million sites, so many marketers no doubt have the same question: is Google Analytics GDPR compliant? The answer is “yes”, but according to multiple 2019 rulings, you should ask for consent first.